top 65 veterinary
BY: MIKE HAMILTON // LEADBUMPS, OWNER
I am constantly talking with Veterinarians from across the US about marketing techniques. Almost every doctor has the same goal, more patients. This list has 65 creative veterinary marketing ideas for you to try.
#62: Powerful Pictures
Your response rate will sky rocket when your pictures are appealing. Your website and social media page should showcase interesting pictures. Deposit Photos is a company that offers quality pictures for any posts you create.
#61: Mobile Marketing
It is essential for your veterinary website to function properly with a mobile device. There is a growing number of people that use their phones for searching and your website must be “responsive” in order to stay competitive with other companies.
#60: Animoto Office Tour
Animoto is an affordable website that creates professional videos from picture submissions. All you have to do is take high quality office photos and you will have a professional office tour video.
#59: Create Office Video
Videos are one of the most successful ways to showcase who you are. Videos will help pet owners trust you and a high quality office introduction video is worth the investment.
#57: Build a Sitemap
A sitemap for your website will allow Google to easily find all the pages on your site. The easier it is for google to access your pages, the more credit your pages will receive.
#56: Ezine Article Posts
Writing and posting articles about veterinary will help increase the amount of traffic coming towards your site. You may post on your own website or on Ezine articles.
#48: Use Hootsuite
Hootsuite will be able to help you manage all your social media posts. It will save a lot of time as you can post once to Hootsuite and it will post to all your accounts on a schedule you create.
#43: Instructional Videos
YouTube is a great source for creating instructional videos. Providing some information for free will help people trust you and is a great tactic for getting new pet owners walking through the door.
#42: Patient Testimonials
Testimonials that are either written or in video form are huge for increasing traffic. Google loves YouTube and potential pet owners are very interested in what others have to say.
#39: Write a Book
Credibility is given to authors. If you were searching for a veterinarian, would you pick one that wrote a book or one that didn't. You don’t have to do it alone! There are many helpful tools in writing a book.
#38: Chamber of Commerce
Join a local group or even the Chamber of Commerce. This involves a lot of talking and screening but is a wonderful way to network and promote your capabilities.
#35: Google Webmaster Tools
Google provides these tools for a reason, use them! You can spot any problems in your website along with track how well it is doing analytically. This will help you understand the traffic you are receiving.
#34: Google Analytics
Google Analytics showcases the amount of traffic your website is getting. It also shows statistics on your traffic. High volume and low conversion rates mean there is a problem at hand.
#33: Pay-Per-Click Ads
Pay per click ads is also known as Google Adwords. In the last few years, Google Adwords has become one of the most effective forms of getting more patients. Some offices report 10-15 new patients from this form of marketing.
#32: Facebook Ads
Facebook ads are an effective way to get more likes on your business page. Facebook is equipped with controls that allow you to target very specific demographics.
#30: Pinterest Marketing
Similar to Facebook and Twitter, pinterest is not ideal for growing your practice but there are effective ways to help market your office through the use of pinterest.
#29: Google+ Marketing
Google+ is the single handed most effective social media page for your office. Give us a call and we can help you enhance your Google+ page to increase your online presence.
#28: YouTube Marketing
YouTube helps you display who you are. It can help you build a relationship with your pet owners and also post testimonial videos. Professional videos on YouTube can bring your office to the next level.
#25: Veterinarian Blogging
Blogs will, without a doubt, help increase the traffic coming to your site. Potential pet owners will love the content and Google rewards offices that regularly add to their website.
#23: Guerrilla Marketing
Going out into the neighborhood can also be a way to positively affect your office. Learn more about how to “hit the streets” and increase the amount of people walking through the door.
This form of a coupon works well but beware. There are many instances in which you receive bad, crazy pet owners. Make sure you receive high quality leads from any marketing strategy you use.
#18: Newspaper Ads
Be careful with newspaper ads. There is a specific approach in order to make them be successful. Focus on the “know, like and trust” factor in order to obtain new leads.
#15: Dinner Lead Boxes
Dinner lead boxes can be an effective way to gain leads Follow our tips and tricks in order to get the most pet owners requesting consultations as possible.
#14: Outside Dinner Talks
Dinner talks can be a lot of work and generating leads during a dinner talk can be very difficult. Read more about how we found success in dinner talks.
#8: Pet owner Massage
Offer pet owners a massage while their pet is getting checked on. You may have to hire a massage therapist but it will definitely bring a lot of new faces into your office.
#5: Daily Ticks
Information, information, information. Always give your pet owners a lot of information to make sure they feel comfortable. Educated pet owners are loyal and there is a better chance they will refer your office.
#4: Office Feel
Make sure your office feels comfortable and inviting. Aim for more of a cafe-like feel rather than a stale, sterile “white wall” environment. This will increase the chances they pet owners bring their pet back.
#2: Office Pamphlets
Pamphlets are very helpful to showcase all the services you provide. Rather than displaying all the pamphlets you have with all the conditions, simply lay one out every week to increase the chance the pet owners read it.
#1: Veterinary Website
An optimized and responsive website is the best possible marketing technique you can apply to your office. This is the number one way to generate new patients. Take a look at our example websites and give us a call!